About Us

Geoff Ellis and I became instant friends when we met at Inverloch library in 2023 and when I learned about the iconic Waterline News going out of print due to COVID I offered to help bring it back. I felt it needed updating and after a few short months we had a team of three creating what you know today as The Waterline Bass Coast magazine.

We are committed to bringing our community a quality publication that caters for a wide variety of personalities and preferences.

Thomas is our style-guide, historian and a cook by trade; enjoys sharing his favourite recipes with readers.

Geoff is a professional writer, photographer and kind human and we are extremenly fortunate to have him on our team.

I am a bit of a jill-of-all-trades. Former nurse, business development and marketing manager in the community housing sector, personal care attendant for some clients with dementia. I consider it a priveledge to share good news with the good people of the Waterline region and add value to businesses and groups who advertise with us.

Thank you for stopping by and please let us know anything you feel we could be doing better or what you particularly enjoy.

Jen Rutherford - Managing Editor

Geoff Ellis - Consulting Contributor

Thomas Black - Style Guide, Historian and Recipe page

Our mission

We're on a mission to increase the amount of compassion in the world and reduce the ignorance and intolerance by raising awareness around diversity, equity and inclusion which spans environmental, race, religion, gender, and anything else that people fight over.

Our vision

A more connected and caring world where people can more and more notice the similarities we have with each the other rather than the differences.

Where beings who can't speak or stand up for themselves such as animals and babies and the elderly and the trees and sea creatures are treated respectfully.

Image: Peter Dryad

Our team

Our strength lies in our connection.

Jen Rutherford

managing editor / business development

Thomas Black

Sub-editor / style guide / food editor

Geoff Ellis

Consulting contributor

Fat Boy Slim

Mascot

Image: Bruce Watson, bass coast photograpy facebook group